The milk mustache campaign promoting the Super Bowl has also been featured in USA Today the Friday edition featured one player from each Super Bowl team to the player from the winning team in Monday's edition. The slogan "Got Milk?" was licensed to the National Milk Processor Education Program (MilkPEP) in 1995 to use on their celebrity print ads, which, since then, have included celebrities from the fields of sports, media, and entertainment, like Britney Spears, Beyoncé, Rihanna, Serena Williams and Venus Williams, as well as fictional characters from TV, video games, and films such as the Avengers, The Simpsons, Batman, Mario, and The Powerpuff Girls posing in print advertisements sporting a "milk mustache" and employing the slogan, "Where's your mustache?" The milk mustache campaign was created by art director Bernie Hogya and copywriter Jennifer Gold. It has since been featured in books on advertising and used in case studies. In 2002, the ad was named one of the ten best commercials of all time by a USA Today poll and was run again nationwide that same year. The ad, directed by future Hollywood filmmaker Michael Bay, was at the top of the advertising industry's award circuit in 1994.
COKE SALES INCREASE AFTER PROMOTION IN TAAL MOVIE FULL
He answers the question correctly by saying " Aaron Burr", but because his mouth is full of peanut butter sandwich and he does not have milk to wash it down, his answer is unintelligible. The man is shown to have an entire museum solely for the duel itself, packed with all the artifacts. The first Got Milk? advertisement aired nationwide on October 29, 1993, which featured a hapless historian (played by Sean Whalen) receiving a call to answer a radio station's $10,000 trivia question (voiced by Rob Paulsen), "Who shot Alexander Hamilton in that famous duel?" (referring to the Burr–Hamilton duel). At the end of the commercial, the character would look directly to the camera sadly and then boldly displayed would be the words "Got Milk?" Coincidentally, the print advertisements would feature food such as a sandwich, cookies or cupcakes with a bite taken out of them or cats and children demanding milk. The person then would find himself in an uncomfortable situation due to a full mouth and no milk to wash it down, including a commercial of a cruel businessman getting hit by a truck seconds after insulting someone over the phone and seemingly going to Heaven, only to find out it is actually Hell where he finds a huge plate of cookies and an endless supply of completely empty milk cartons, as well as a commercial of an airplane pilot intentionally putting his plane into a dangerously steep nosedive in order to obtain a bottle of milk from a flight attendant's cart out of his reach, only for the cart to crash into a man who gets out of the bathroom right in front of the cart. The advertisements would typically feature people in various situations involving dry or sticky foods and treats such as cakes and cookies. According to The New York Times, people at Goodby, Silverstein "thought it was lazy, not to mention grammatically incorrect". In an interview in Art & Copy, a 2009 documentary that focused on the origins of famous advertising slogans, Jeff Goodby and Rich Silverstein said that the phrase almost didn't turn into an advertising campaign. The phrase was created by the American advertising agency Goodby, Silverstein & Partners. "Got Milk" advertising on a barn in Marathon County, Wisconsin. The campaign has been credited with greatly increasing milk sales in California, although not necessarily nationwide. The "got milk?" campaign continues in California and the "got milk?" trademark is being licensed to food and merchandise companies for U.S. In January 2014, MilkPEP discontinued its Milk Mustache and got milk? advertisements, and launched a new campaign with the tagline "Milk Life". The national campaign, run by MilkPEP (Milk Processor Education Program) added the "got milk?" logo to its "Milk Mustache" ads beginning in 1995.
It launched in 1993 with the now-famous " Aaron Burr" television commercial, directed by Michael Bay. Got Milk? (stylized as got milk?) is an American advertising campaign encouraging the consumption of milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, and was later licensed for use by milk processors and dairy farmers.
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